In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. While business listing citations are relatively easy to obtain, the more difficult ones come from local or niche websites or local newspapers. You’ve got to have something newsworthy for them to talk about and you have to get their attention in the first place. The process of creating local citations can be time-consuming and tedious and you ideally need to have an overall marketing strategy in order to get the attention of journalists